The New York Times on January 30, 2016

Odds are good that when you search Google for someone to help you get into your home or car, results will include poorly trained subcontractors who will squeeze you for cash…


JANUARY 30, 2016

Maybe this has happened to you.
Locked out of your car or home, you pull out your phone and type “locksmith” into Google. Up pops a list of names, the most promising of which appear beneath the paid ads, in space reserved for local service companies.
You might assume that the search engine’s algorithm has instantly sifted through the possibilities and presented those that are near you and that have earned good customer reviews. Some listings will certainly fit that description. But odds are good that your results include locksmiths that are not locksmiths at all.
They are call centers — often out of state, sometimes in a different country — that use a high-tech ruse to trick Google into presenting them as physical stores in your neighborhood. These operations, known as lead generators, or lead gens for short, keep a group of poorly trained subcontractors on call. After your details are forwarded, usually via text, one of those subcontractors jumps in a car and heads to your vehicle or home. That is when the trouble starts.

I am an owner/operator and I live here.
I’ve been in business for 25 years and have serviced over 15,000 calls.
PLEASE, use caution when choosing a locksmith/safe tech.
Craig Toocheck, CRL, CJS, GSAI:T
Certified Registered Locksmith
Certified Journeyman Safecracker
General Services Administration Inspector/Technician


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